Market research is organized effort to gather information about target markets or customers.It is a very important component of business strategy and Notational Technologies Market Research team is particularly build to server extensively in these domain.Many of us is commonly interchanging market research with marketing research however, as an expert we wish to draw a distinction,in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Market research is a key factor to maintain competitiveness over competitors.
Market research provides important information to identify and analyses to the market need, market size and competition.
Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
For us Marketing research is the process or set of processes that links the consumers, customers, and end users to
the marketer through information. That information can be used to
1. Identify and define marketing opportunities, difficulties, cultural goals and problems;
2. Generate, refine, and evaluate marketing actions;
3. Monitor marketing performance and improve understanding of marketing as a process.
Our Marketing research team specifies the information required to address marketing issues, designs the method for collecting information,manages and implements the data collection process, expert analyses of the results, and communicates the findings and their implications to clients.
This is four P's based method i.e. Purpose, Population, Procedure and Publication.At Notational Technologies
we closely follow all these P's to get best possible results.
At Notational Technologies we get dig into knowing the exact purpose of the particular research we hypothetically validate it, in most of the cases Research is carried out by our own ideas, experiences & hunches.
In this we ask questions based on research topic, those applies to qualitative research, with only a few people, and quantitative research with many people. In this main challenge is to bridge the gap between primary and secondary data, to identify the right info.
In this we have to identify correct way of carrying research based on available data.
In this we have to take care of Who is the audience for the results? What should be communicated? When and how should they be communicated? similarly commercially sensitive information will have no competitive advantage if placed in the public domain. Choices need to be made on how publication takes place. Will a written report be created? Will tabulations be provided? Will a personal presentation take place? Who should be allowed sight of the results?
In Trend Analysis Notational Technologies team is following the practice of collecting information and attempting to spot
a pattern, or trend, in the said information to predict future events. We believe that, many times old Trends again came back
with certain changes.
We uses Various Methods to achieve Target Results
1. Variance & History Data.
Trend analysis is a mathematical technique for us, at Notational Technologies we use historical results to predict future outcome. e.g. This can be achieved by tracking variances in Rise and fall performance for Market over period for Market Analysis.
2. Statistical Analysis
At Notational Technologies we also use techniques of statistical analysis for extracting an underlying pattern of behaviour in a time series which would otherwise be partly or nearly completely hidden by noise. A simple description of these techniques is trend estimation, which can be undertaken within a formal regression analysis.